INSPIRATIONS

Inspired by Indonesia’s Natural Beauty, Carta Laminates Unveils Innovations in Its Latest Catalog

Carta Laminates, a High-Pressure Laminate (HPL) brand under the VIVERE Group, celebrated its fourth anniversary by launching its latest catalog alongside a series of seminars and workshops. The event took place from July 14 to 17, 2022, at the SOUTH78 building in Gading Serpong, Tangerang.

True to its slogan, “Live to Inspire,” Carta Laminates introduced 20 new patterns and colors designed to inspire Indonesian interiors. Embracing the theme “The Journey of Wonderful Indonesia,” these new colors draw inspiration from the country’s boundless natural beauty and diversity. Elements ranging from natural hues found in foliage and mountains to forest wood grains, the deep blues of Indonesian waters, and the unique textures of natural stone complement the existing catalog which already features wood grain, stone, fabric, brushed metal, and solid color finishes. The launch also pays homage to the brand’s name, Carta (Latin for “paper”), aiming to encourage users to reconnect with nature.

Shirley S. Antono, Director of PT Prasetya Gema Mulia the official manufacturer of Carta Laminates emphasized, “To remain a source of inspiration, a brand must constantly evolve, grow, and innovate; launching this new color collection and catalog is part of that commitment. Furthermore, introducing fresh colors to the Carta Laminates lineup directly addresses market needs.”

In addition to the catalog launch, the anniversary celebration featured a variety of engaging activities. Dubbed “K4RNAVAL,” the event was not only aimed at interior design professionals but also served as a one-stop destination for enthusiasts of interior and exterior design, art, and creativity, as well as artisans. Highlights included a “Furniture Meets Technology” seminar by Wood Nerd Indonesia, a photography workshop with Mario Wibowo, and an HPL painting session hosted by Bartega Studio. Visitors can participate in these various activities free of charge by registering.

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