Event 11 July 2025
Jakarta, 3 July 2025 – As a market leader in Indonesia’s interior and furniture industry, VIVERE Group returns to IndoBuildTech (IBT) 2025, held at the Indonesia Convention Exhibition (ICE) BSD, carrying the theme “Designed for Life”. Through this exhibition, VIVERE Group reinforces its commitment to delivering innovative spatial solutions that are not only aesthetic but also comprehensive and functional.
With more than 40 years of experience, VIVERE Group understands the need for spatial solutions continues to evolve. This strengthens VIVERE Group’s position as a ‘total solutions for all interior and furnishing’, while consistently advocating for a better quality of life. “Designed for Life” is more than just a concept or tagline, it represents VIVERE Group’s dedication to leading the way in creating spaces that support both physical comfort and mental well-being.
SWAY: A Design Interpretation that Brings “Designed for Life” to Life
Partnering with renowned architectural studio Aboday, VIVERE Group presents its booth concept titled “SWAY”, an artistic interpretation of the “Designed for Life” philosophy. SWAY represents the three pillars of life that inspire VIVERE Group’s design vision:
- Life at Home
- Life at Work
- Life in Action
Aboday has translated VIVERE Group’s vision into an installation that stimulates the senses and emotions, inviting visitors to feel, understand, and experience design as part of life’s dynamic journey.
“Designed for Life is a multi-dimensional concept that reflects durability, sustainability, and the ever-evolving meaning of life. We chose the word ‘SWAY’ to express a design response to a non-linear life, full of twists, turns, and adaptation,” said Rafael David, Principal of Aboday Design.
Combining modular structures, steel frames, and Carta Laminates’ HPL material, the booth is divided into zones that showcase VIVERE Group’s full range of products and services. The flexible design allows for future reconfiguration, aligning with VIVERE’s commitment to sustainable principles.
“This collaboration is not only a synergy between VIVERE Group and the design community, but also an exploration of ideas and innovation to deliver a holistic experience for visitors,” added William Simiadi, Managing Director of VIVERE Group.
VIVERE Group’s Latest Highlights at IBT 2025
At IBT 2025, VIVERE Group unveils a selection of new products and materials that reflect its dedication to innovation, quality, and sustainability:
- Carta Signature – The latest HPL collection with larger dimensions for greater design flexibility.
- MORIHAUS by IDEMU – A furniture collection inspired by minimalist Japanese-Scandinavian style, blending simplicity and tranquility.
- ErgoEase – A modern ergonomic sofa from Collection by VIVERE, prioritizing comfort in style.
- Karuun® – An innovative, eco-friendly material made from natural rattan, emphasizing sustainability.
- Wilsonart J+ – A new HPL collection featuring more expressive and modern patterns.
- Ekous – Acoustic panels made from up to 75% recycled PET, creating calm, visually and acoustically comfortable spaces.
- Milliken Carpet & Luxury Vinyl Tile (LVT) – Premium flooring solutions combining technology, comfort, and high aesthetics.
- Steelcase – CarbonNeutral®-certified ergonomic work chairs that promote healthy, eco-friendly working styles.
VIVERE Group’s booth at IBT 2025 is designed as a source of inspiration, a space where design is not only seen, but felt and lived. Every element reflects the values of “Designed for Life”, a philosophy that design should support a life that is comfortable, productive, and sustainable
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ABOUT VIVERE GROUP
(http://www.VIVERE.co.id, IG: @VIVEREgroup)
Headquarter:
SOUTH78 - Property Concept of VIVERE Group
Jl Gading Serpong Boulevard Blok O no 7-8
Medang, Pagedangan, Kabupaten Tangerang, Banten, Indonesia.
ABOUT ABODAY DESIGN:
The architectural firm, led by principals Rafael David and Ary Indra, has been active since 2005 and is well-known for its work on several high-rise apartment buildings and office towers in Jakarta. Among its notable projects are BNI Tower Pejompongan, Nirvana Apartment Kemang, Senopati Suite, and others.
(http://aboday.com, IG: @abodaydesign)
For photos and press release materials, please download them at:
https://bit.ly/VIVEREdesignedforlife
