Event 16 September 2024
Tangerang, September 16, 2024 – VIVERE Group is once again participating in the Indonesia Furniture & Design Expo 2024 (IFFINA) from September 14 to 17, 2024, at ICE BSD City, Indonesia. IFFINA 2024 carries the theme "Sustainable by Design" in response to environmental awareness, which continues to be a crucial issue in the design world. IFFINA–Indonesia Furniture & Design Expo will showcase various innovative and creative eco-friendly designs from a range of brands.
This year, VIVERE Group is returning to IFFINA 2024 with the concept "Past, Present, and Future" as part of their 40th-anniversary celebration, where visitors will be invited to travel through time—from the past, present, and into the future.
The message that VIVERE Group wants to convey is implemented in the design of the booth, blending the experience of exploring a timeline to continue creating and making an impact on Indonesia's furniture and interior design industry. With each story told by every product, visitors are invited to reflect on the past and dream of the future.
The Entrance: A Portal to the Past
Visitors will be invited to reflect on the origins of their hopes and dreams through a time portal. Through the milestones and awards on display, each tells the story of daring to dream, coming together during challenging times, and achieving success.
The Present: A Canvas of Innovation
This booth also presents a collection of product innovations to represent the present. Visitors are invited to celebrate advancements in the furniture industry, built on the foundations laid by previous generations. On this occasion, we would like to introduce VIVERE Group's latest products:
- Kota Series by Eugenio Hendro, Inspired by the concept of Cityscape Craftsmanship, the KOTA Series celebrates the dynamic energy and cosmopolitan lifestyle of the city while paying homage to the beauty of Indonesian craftsmanship.
- CARTA Signature, CARTA offers the most innovative surface covering solutions with various design model options. Our products include PVC edging laminates and vinyl flooring.
- Habitual Collection, A perfect blend of modernity and simplicity, designed for flexibility with a contemporary style for every space.
- IDEMU Stellar Shine, The latest kitchen from the IDEMU Wonder of Nature collection. It features the beauty of natural colors, which can make every corner of a room feel comfortable. Made from PET, it’s corrosion-resistant, easy to clean, eco-friendly, moisture-resistant, UV-resistant, durable, and stain-resistant.
- Hospitality by VIVERE X 2M Design Lab, Combining nature-inspired aesthetics with architectural innovation. Using materials like wood and rope, these designs evoke the serenity of nature while integrating sleek, modern lines.
- Eminence Executive Series, Designed to elevate the aesthetic ambiance of every office space, each piece is crafted with special attention to ergonomic comfort, featuring integrated storage and minimalist details that enhance both functionality and elegance.
The Future: A Realm of Possibilities
This booth is also dedicated to the future of furniture design, emphasizing the belief that the future of the furniture industry is a collective effort shaped by the dreams of individuals.
VIVERE Group also shares inspiration through various visitor activations, encouraging them to continue learning from the past, embracing present innovations, and contributing to the future of furniture design. The series of events organized by VIVERE Group at IFFINA includes:
- [September 14, 2024] 14:00 - 16:00 WIB - Unveiling the KOTA Series by Eugenio Hendro
- [September 15, 2024] 15:00 - 16:30 WIB - CARTA Signature Talk Series 2: "Build Your Dream Home with Carta"
- [September 15, 2024] 13:30 - 15:00 WIB - IDEA Talks: IDEMU Now Open for Partnership Stores
- [September 16, 2024] 16:00 WIB - VIVERE Group's Product Launch: Exploring the Possibilities for a Better Future (sustainable materials)
- [September 17, 2024] 13:30 - 15:00 WIB* - Design Talk: "Sun, Shade, and Style: Hospitality Design for the Tropics" with Manuele Mossoni
For IFFINA visitors, enjoy special offers from IDEMU, including a free booking fee worth IDR 2,000,000 for one room, plus a complimentary home appliance. Additional promotions include a 25% discount on any VIVERE Collection product and an extra 5% discount through the spinning wheel.
