Event   |   23 July 2024

Collection by VIVERE & IDEMU Celebrate Anniversary by Consistently Presenting Furniture Products that Make Homes More Comfortable and Safe

Collection by VIVERE & IDEMU Celebrate Anniversary by Consistently Presenting Furniture Products that Make Homes More Comfortable and Safe Banner

Tangerang, 23 July 2024 - As an important part of VIVERE Group's retail furniture line, this year Collection by VIVERE and IDEMU are carrying the theme "Leading the Way for Better Home" in celebration of Collection by VIVERE's 21st anniversary and IDEMU's 5th anniversary. Through this theme, Collection by VIVERE and IDEMU are committed to always providing solutions and a variety of product choices to make homes a comfortable and safe place. This is realized through innovation in new products and expansion of special stores, especially in Java and Bali, to bring Collection by VIVERE and IDEMU closer to customers.

The product innovation presented by Collection by VIVERE this year is a new collection of sofas with revolutionary comfort, namely the ErgoEase reclining sofa collection. Consisting of nine design types and various color options, this sofa is equipped with advanced features, a sturdy structure, and a long-lasting motor mechanism with a one year warranty. ErgoEase uses high quality genuine leather material to provide a luxurious and comfortable seating experience.

For more than two decades, Collection by VIVERE has proudly brought local wisdom by uplifting the work of Indonesian designers through collaborations, bringing its superior products to the international stage in various prestigious awards to glorify Indonesia's name. This year, together with Eugenio Hendro, Collection by VIVERE will present a series of KOTA Collection products inspired by Cityscape Craftsmanship, combining neutral urban colors such as gray, black, and white with warm nuances from wood and traditional elements.

"This is a concept that has never been seen before at Collection by VIVERE. We are proud of this collaboration and can't wait to show our customers the collection that will be presented in September," said William Simiadi, Managing Director of VIVERE Group.

Meanwhile, IDEMU, which focuses on custom furniture services, announces its expansion plan to increase the number of stores across Indonesia, especially in Java and Bali, through its "Partnership Store" program for IDEMU partners who want to open partnership stores. It is hoped that with the expansion of stores, both managed by IDEMU and by partners with a partnership concept, it will provide ease for the Indonesian people to find smart interior solutions for their homes in every region of Indonesia.

"Looking back on Collection by VIVERE's journey in the retail furniture industry for over 20 years, we would like to thank our loyal customers and partners for their unwavering support. We are committed to providing the best products and services to our customers, and hope to continue serving the Indonesian market with high spirits and dedication to create beautiful spaces and homes. We don't just fill homes, we lead the way to better homes," concluded William Simiadi.

This year's anniversary is celebrated with a series of events and programs specifically designed to increase engagement with the community, media, and designers, all of whom are important parts of the VIVERE Group family.

  1. The Designer Gathering on July 26, 2024, at the VIVERE Experience & Collaboration Space, SOUTH78 Building, 3rd floor, is part of the anniversary celebration with interior designer friends who have collaborated and become important partners throughout the 21-year journey of VIVERE Group's retail brand.
  2. The Community Event, in collaboration with SOUTH78 and Anytime Fitness, will be held on July 27, 2024, at the SOUTH78 Building, Mezzanine floor, featuring a Yoga Session. The event will be enlivened with door prizes and other attractive prizes.
  3. Collection by VIVERE is also collaborating with Bartega to hold an event for customers and the community, namely a painting workshop on canvas. The resulting paintings will lift the anniversary theme, "Leading the Way for Better Home". The event will take place on July 28, 2024, at the VIVERE Experience & Collaboration Space, SOUTH78 Building, 3rd floor, Jl Gading Boulevard Kav 7-8, Serpong.
  4. In addition, IDEMU is also providing an opportunity for its customers by holding a workshop with a home decor theme with several collaborative partners, including Young Living Indonesia.
  5. Special discounts of 30% for furniture and sofa purchases at Collection by VIVERE, valid until July 31, 2024
  6. Special discounts of 23% for custom furniture purchases at IDEMU from July 23-28, 2024, and a chance to win home appliances, gadgets, and other attractive prizes in the Mystery Box worth up to IDR 10 million. Get various promo and special treatments on IDEMU Customer Day, which should not be missed.

"Some of the event series have been done over the weekend and the participants' enthusiasm is extremely high. We hope many customers can attend our upcoming events and enjoy the special promos during this anniversary month," said William Simiadi.

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